Barclays Business Banking SEO Campaign
iCrossing
The team
Dave Hooper, Mark Raymond, Randip Dhesi, Emily Hollis.
How did the campaign make a difference?
The Barclays Business Banking SEO campaign demonstrates the effectiveness of engaging content to boost natural search rankings and dramatically increase conversion (252% increase) and traffic (116% increase).
What details of the strategy make this a winning entry?
The Barclays website was previously focused on product-specific content (business bank accounts), but it was decided to increase research phase content, to attract and help customers through different stages of their information-gathering and buying cycle, and boost Barclays’ natural search...