Warner Leisure Hotels: 2012 New Guest Acquisition

This UK campaign for Warner Leisure Hotels identified a particular age group - those in the seven years between planning to retire and actually retiring - as the best new guests.

Warner Leisure Hotels: 2012 New Guest Acquisition

Mike Colling and Company Limited

The team

Mike Colling – Managing DirectorAnna Zolkiewicz – Strategic PlannerJackie Irish – Trading ManagerNicky Legg – Business DirectorJohn Willacy – Media DirectorKatie Dalton – Senior Planner / BuyerSacheverell Wall – Head of Insight

Other contributors

Lakestar Media – Search, Planning, BuyingSOUK – Creative Agency

How did the campaign make a difference?

A clear understanding of potential new guests enabled motivating messaging, efficient targeting and the creation of a perfect journey from...

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