Tourism Ireland: Tyler and Amy's Ireland Mystery Tour

Tourism Ireland aimed to boost visitor numbers to the country via a five-day online Mystery Tour. The target audience were "soft adventurers" keen to try new things, and "culture breakers" who want to engage with local people while on holiday.

Tourism Ireland: Tyler and Amy's Ireland Mystery Tour

Indicia

The team

Geraldine Sheriff – Art DirectorSiyana Hirani — Account ManagerNatalie Ryan – SeniorAccount ManagerDamien Bouyou – DesignerLindsey Menzies – Web DeveloperNick Barthram – Senior PlannerCarrie Barrett – List and Digital Media ManagerDavid Jones – Digital Operations ManagerLee Hampton – Data Operations AnalystMike Taylor – Data AnalystRay Morrow – CopywriterTim Lines – CopywriterIan Bates – Creative DirectorRichard Norton – Senior Copywriter

How did the...

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