IKEA: Snap a Napper

This campaign raised awareness in the UK that furniture retailer IKEA has everything needed to ensure a perfect night's sleep.

IKEA: Snap a Napper

LIDA

The team

Andy O'Carroll – CopywriterSpencer White – Art DirectorNicky Bullard – Creative DirectorRory Smith – StrategistJonathan Goodman – Group Account DirectorAngie Perrett – Account DirectorAmelia Vaughan – Account ManagerChris Cannacott – Project ManagerKarl Courtney – Developer

Other contributor

Hungry Man Films

How did the campaign make a difference?

You can tell if someone's had a bad night's sleep. This campaign raised awareness that Ikea has everything you need to get a perfect night's sleep. So you don't...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands