Getting creative with outdoor media
Lynn Russo Whylly
At a time when media clutter is at a record high and capturing consumers' attention is not as easy as it used to be, advertisers in more and more sectors are using out-of-home (OOH) media not only as a way for their brands to stand out, but as an entry point for consumer engagement. To be sure, OOH is no longer a static medium. Today, one of the oldest forms of advertising is being combined with the newest technologies to deliver high-impact, disruptive messages that increase the stickiness factor, provide a path...