Cadbury Favourites
Tom WardGeorge Patterson Y&R Meredith Simpson
Every now and then you stumble upon an insight so simple and powerful that it doesn't just inspire the creative idea, it becomes the creative idea. This is a story about how persistently thinking outside the chocolate box uncovered such an insight and carved a new place for an old Australian 'favourite' at social get-togethers across the country.
An occasional purchase…
Everyone knew Favourites, and most people were fond of the brand. The problem was they weren't buying it that often, and it was mostly bought at Christmas.