Can social media show you the money?

David Taylor

Headlines scream that social media has changed the whole world of marketing and 'old' media, such as TV advertising, is dead - but the key driver of this frenzy is fashion, not facts.

Can social media show you the money?

David TaylorThe Brandgym

Social media is a red hot topic for marketers today. David Taylor cuts through the hype and hysteria by questioning the financial limitations. What do consumers really want from social media and what are the implications for marketing teams and investment?

Social media is sexy, shiny and new. It's also a bit scary, with headlines screaming that the whole world of marketing is changing and that 'old' media, such as TV advertising, is dead.

However, the key driver of this frenzy of social media activity is fashion, not facts....

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