The coming decade for Latin America: Belleza Del Sur

This report on Latin America identifies a region poised for a period of sustained growth, driven by demographic, political, technological and Chinese forces.
Specifically, the continent's young population gives many of its countries a 'demographic dividend'; the prevalence of centre and centre-left governments encourages lower savings rates and increased consumption; a 'technology dividend' is coming from the take-up of mobile, which in turn is increasing economic growth; and a 'China dividend' is seeing demand from China reduce an historical dependence on the United States. To benefit from this growth, global businesses will need to think locally and be culturally aligned if they want to succeed, rather than trying to impose generic business models on their Latin American operating companies....

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