Speed Read - Winning the Story Wars: Why those who tell - and live - the best stories will rule the future

Cila Warncke

Stories are a fundamental way that humans communicate and learn about themselves, society and the world around them.

Speed Read - Winning the Story Wars: Why those who tell - and live - the best stories will rule the future

Jonah Sachs, Harvard Business Review Press (2012) (view on Amazon)

Introduction

Storytelling is a basic human form of communication. Throughout history, people have used stories to teach, establish social norms, entertain, and help them to understand their purpose and role in life. In the ancient oral tradition, religious and political leaders told stories that were then shared and retold by ordinary people. This changed with the development of broadcast media in the 20th century as TV...

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