Adstats: Global adspend forecast

This Adstats article looks ahead to future global advertising expenditure, based on data from Warc's International Adspend Forecast.

Adstats: Global adspend forecast

Warc's latest international ad forecast suggests US$382 billion will be spent on advertising across 12 key global markets in 2013, a 3.1% increase from 2012 at current prices. Newspapers and magazines will see net annual declines in adspend, while the internet will rise +12.3%. TV, growing by +2.5% year on year, will retain its position as the world's largest ad medium, with US$149.1 billion spent during 2013. Russia and China are both forecast to register double-digit growth for 2012 and 2013. But the US, while retaining its position as the world's largest ad market, will raise...

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