Point of View: Planning's genius

John Griffiths

During 2012, John Griffiths interviewed all the account planners from the pioneering age of account planning, amounting to 20 interviews with planners from agencies such as JWT and BNP during the mid-1960s to the late 1970s.

Point of View: Planning's genius

John GriffithsSpring Research

This summer, I fulfilled a long-standing ambition: to interview all the account planners from the pioneering age of account planning. I wanted to know how they had been chosen, how they actually did the job and how account planning thinking has shaped what they did subsequently.

When I launched Planning Above and Beyond with an online presence in 2000, I realised that planning had expanded far beyond its tentative beginnings. There were literally tens of thousands of people calling themselves planners, many of them visiting the website. It was usually clear...

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