Point of view: New skills for a new world

Stan Sthanunanthan

Since the turn of the century, the pace of change in the skills required to survive and thrive in the research industry has increased significantly.

Point of view: New skills for a new world

Stan SthanunanthanThe Coca-Cola Company

The emergence of big data and the transformational growth of computing power, together with budget pressures, have redefined the sources of information from which insights can be unearthed, as well as the journey that one has to go through to develop an insight. The changes have been driven partly by choice and partly by compulsion. The reality is that the changes are here to stay. So, what do we do about it? How do we pivot from this crucial juncture?

Until the end of the last...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands