Tunisair: 7 days for a change
Client Company Name: TunisairBrand Name: TunisairAgency: DRAFTFCB SpainCategory: Integrated Communication; Product Launch/Relaunch/Trial campaignsTotal Commercial Communications Expenditure: Under €25,000Country: Spain
Background
In February 2011, there was a revolution in Tunisia and many tourists cancelled their trips and flights. People started to think that the country was dangerous and Tunisair lost more than 40% of its sales. We wanted to change people opinions and thoughts. Our aim was to show people that Tunisia was safe, interesting and beautiful.
Objective
The aim was clear: we...