Flexa: Colour Your Clubhouse
Client Company Name: AkzoNobelBrand Name: FlexaAgency: ETCETERA B.V.Category: Cause, Charity/Non-profit Marketing or SocialTotal Commercial Communications Expenditure: €100,000 and overCountry: Netherlands
Background
Local challenge: The consumer paint brand Flexa faces stiff competition from both other premium brands as well as private labels. And Flexa is lagging its rivals when it comes to being distinctive and generating trial purchases. International challenge: 'Let's Colour' is an international initiative through which paint is donated to disadvantaged neighbourhoods where, with help from the local community, whole neighbourhoods are painted...