Electric Ireland: Tweet Hunt
Client Company Name: Electric IrelandBrand Name: Electric IrelandAgency:Tequila IrelandCategory: Sponsorship/Joint Effort/Tie-in; Direct 1:1 Communication & Digital CommunicationTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Ireland
Background
ESB Electric Ireland were 5 months into their dual brand phase which transitioned the company and brand name from ESB Customer Supply to 'Electric Ireland' (the dual brand phase was to last 9 months). As the number 1 electricity supplier in the country with over 60% market share, they had been prohibited from competing in the marketplace for 2 years...