Digital Media Usage Patterns Overview - Global Digital Media Trendbook 2012

The Global Digital Media Trendbook captures the trends in revenue and usage patterns for a variety of digital media and then analyses and projects the future of these digital media segments.
This chapter examines usage patterns worldwide, showcasing which devices are being used separately and in tandem, how digital media are growing in popularity around the world and how the internet continues to shape digital behaviours around the globe. Digital "hot spots", those with high mobile and internet penetration, include Western Europe and the United States, while African, Asian and Latin American countries tend to be hotter in mobile than internet....

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