Twitter best practice: Insights from PepsiCo, American Express, Oreo and more

Geoffrey Precourt

This report from New York Advertising Week describes a range of brands’ approaches to using Twitter as a marketing tool for creating real-time engagement, driving sales and tapping into a wider cultural context.

Twitter best practice: Insights from PepsiCo, American Express, Oreo and more

Geoffrey Precourt Warc

Twitter came to New York Advertising Week with a simple message to advertisers: the microblog is a serious platform for marketing, and some of the world's biggest brands are already using it to drive both engagement and sales.

In a session titled 'Harnessing the Collective Conversation: Connecting through Interests to Build a Real-Time Brand', Adam Bain, Twitter President, Revenue, and Shane Steele, Twitter's Director, Sales & Marketing, pointed to several best-practice cases that show how major brands are using the platform successfully.

Some...

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