The Mobile Media Revolution - MWC

This slide presentation offer multi-country data on the mobile market, and finds that smartphones are the leading smart devices and are driving mobile media usage globally.
The amount of time spent on mobile media is growing fast, with apps a key factor. Dual screening - using a smart device while watching TV - is also common, especially in the US and UK. While tablet users are more receptive to advertising than smartphone owners, mobile advertising in general shows promise in terms of click-throughs and purchases....

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