Riding the Smart Device Wave

This slide presentation looks at the growth of smart devices in major markets around the world. Among the significant findings are that smartphone penetration is reaching a tipping point and in some markets media phones are the main driver.
In many US households there is multiple device ownership with owners using different devices for different tasks. Those engaged in mobile media consume twice as much data as others and the activities driving such consumption in the US are popular in other countries as well....

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