The Millennial Generation
Introduction
The goal of this document is to provide an overview of Millennials and background on Nielsen's reporting of this increasingly important demographic group.
Every Generation is influenced by culture, politics, events, economics and technology. The Millennial Generation is an important segment for both Manufacturers and Retailers to understand, and Nielsen is positioned to help. The Millennial Generation differs from other Generation Groups (such as Gen X and Baby Boomers) in their lifestyle, behavior, method of communication and product preferences. Increasing your knowledge of Millennials will enable you to work with your clients to better reach this...