The Millennial Generation

This white paper takes an in-depth look at the demographics, product preferences, purchasing power, communication and reach of U.S.

The Millennial Generation

Introduction

The goal of this document is to provide an overview of Millennials and background on Nielsen's reporting of this increasingly important demographic group.

Every Generation is influenced by culture, politics, events, economics and technology. The Millennial Generation is an important segment for both Manufacturers and Retailers to understand, and Nielsen is positioned to help. The Millennial Generation differs from other Generation Groups (such as Gen X and Baby Boomers) in their lifestyle, behavior, method of communication and product preferences. Increasing your knowledge of Millennials will enable you to work with your clients to better reach this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands