The final float of the Common wealth Bank: How advertising turned a big weakness into a big strength

Mike Daniels

In 1996, the Australian Federal Government decided to sell the remaining 50% of its shares in the Commonwealth Bank.
Agency:Author: Mike Daniels

The Final Float of the Commonwealth Bank: How Advertising Turned a Big Weakness into a Big Strength

HOW MANY TIMES ARE THEY GOING TO SELL THE BANK?

In 1996, the Australian Federal Government decided to sell the remaining 50% of its shares in the Commonwealth Bank. This may have been a noteworthy event had the Government not previously floated Commonwealth Bank Shares in 1991 and 1994. The Australian public had heard it all before and there was a general feeling that this third and final float could not possibly match the success of the first...

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