State of the African American Consumer

This report from Nielsen focuses on the demographics, media habits and shopping behaviour of the African-American community in the U.S., to draw out the business opportunities it offers and the best methods for enagaging this community.

State Of The African American Consumer

About the report

This report, the first of three annual installments, attempts to provide a fairly complete picture of the African-American consumer. The compilation of this information in one place represents an effort to understand an important and flourishing market segment. The report provides in-depth and exciting insights into the demographic changes occurring within the African-American population as well as some of their buying behavior and motivating influences.

Consumers should look to use this information to analyze their collective preferences and to understand the influences they have on media and the marketplace. Secondly, they...

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