The business of Big Data: Nielsen and comScore at I-COM 2012

Cila Warncke

A round-up of the key issues businesses and marketers face as they address the brave new world of big data, as discussed at the I-COM conference in 2012.

The business of Big Data: Nielsen and comScore at I-COM 2012

Cila WarnckeWarc

Big data was the theme of the 2012 International Conference on Online Media Measurement (I-COM), held in Rome, Italy. Fittingly, the two-day event opened with a panel discussion titled simply ‘The Business of Big Data’. This session proved to be both a basis for the remaining talks and an apt summary of the key issues businesses and marketers face as they address the brave new world of big data.

Opportunities and challenges

As John Burbank, president of strategic initiatives at Nielsen, the research group, said in...

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