Umbro. A symbol of defeat

Since 1924, Umbro (Mancunian for (Humphreys brothers) has provided the UK's footballers with their team strip.
Agency:Author: John Poorta

Umbro. A Symbol of Defeat

BACKGROUND

It is very likely that anyone who has ever played for a football team has at some point or other played in Umbro kit. Since 1924, Umbro has provided the nation's footballers, of all levels, with their team strip.

By the 90's, football kit was also being worn by fans. Supporters had begun to discard the scarves of previous years, and were now expressing their allegiances by wearing replica shirts. And not just at football matches either, but on the street, in pubs and in clubs. Football kit had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands