Lowdown: Zeebox
Nick HirstDare
You've probably heard about social TV. Using laptops and tablets, Facebook and Twitter, people are enjoying popular shows like they're big live events. Most social TV behaviour is simple because it's on simple platforms: a study by iProspect and Carat found that 97% of the (online) buzz around the London Olympics opening ceremony happened on Twitter.
Zeebox believes people want something much richer. Zeebox is an app, a website and a platform. The app's free on tablets and phones, with about 1.5 million downloads and 300,000 to 400,000 monthly UK users in September. The website...