Holland 2.0: Assessing a social media strategy for the promotion of Holland
Marieke Politiek,Anke ten VeldeNetherlands Board of Tourism & ConventionsJos VinkBlauw Research, Netherlands
Introduction
In the last few years, organisations have realised the potential that social media offer as a way of communicating their messages and helping to deliver their marketing strategies. Equally, we as researchers have been focussing on the potential of social media as a new source of information for understanding consumer behaviour. This has prompted the development of automated 'social media analysers' that can monitor the volume, reach and sentiment of what's...