Skoda: Simply Clever

New car sales in the Irish Republic fell 64.5% in 2009, and while automaker ŠKODA had received a temporary boost from the government's scrappage scheme the following year, it needed to position the brand to achieve the longer-term objective of an 8% market share by 2014.

Skoda

Owens DDB

Company profile

Owens DDB is a 100% Irish owned Creative Agency generating ideas that will meet its Client's business objectives. It is an affiliate of the highly awarded DDB Network and has been trading in Dublin for over 50 years.

Mediacom has rapidly risen through the ranks since the recent establishment of its Dublin office. Its emphasis on smart thinking means it now runs a number of high profile brands in the Irish market and continues to grow in strength as part of the world's largest buying media network.

Introduction & Background

The car industry in Ireland...

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