Denny: Fighting commoditisation with differentiation

Denny, a grocery brand in the Irish Republic owned by Kerry Foods, was faced with falling sales in the sliced meats market as Irish consumers turned to cheaper alternatives.

Denny: Fighting commoditisation with differentiation

DDFH&B and Vizeum

Company profile

DDFH+B

The DDFH+B Group consists of DDFH&B Advertising, Goosebump, Bespoke-with-Direction, RMG and Mindshare Media – making up the largest Irish companies in creative advertising, media buying and customer relationship/digital marketing. Together, they provide channel-neutral, integrated marketing communications campaigns that deliver real, measurable results. They achieve this level of integration by working in a number of small, multi-disciplined teams, calling it 'funsizing'. They continue to be one of the most successful agencies in Ireland, working with clients such as Kerry Foods, The National Lottery, Bord Gáis and Fáilte Ireland as well...

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