Planning themes for 2013: Views from leading bloggers

This article summarises the views of a selection of leading UK and US bloggers, whom Warc invited to write about their interests and planning themes for 2013.

Planning themes for 2013: Views from leading bloggers

Carlos GrandeWarc

Recently, Warc asked a select number of leading bloggers on both sides of the Atlantic to post on their current interests and planning themes as we head towards 2013.

To provide added stimulus to contributors' thinking and to demonstrate the ease with which content can be sourced on Warc to illustrate a variety of topics, we gave those who were not already Warc subscribers access to the service so they could source and quote from relevant evidence and examples to flesh out their arguments.

Below, we summarise...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands