Six challenges facing Walmart in a new shopper landscape
Geoffrey Precourt Warc
At the 102nd-annual meeting of the Association of National Advertisers (ANA), Stephen F. Quinn, Walmart EVP/CMO, began his term as that organization's chair. And he took the occasion to offer some high-level observations about the state of marketing, and some ground-level remarks about how that art is practised at the world's largest retailer.
Photo: Clarion Pictures (taken at the 2012 ANA Annual Conference)In a keynote address and as a participant on a panel session, Quinn addressed the new marketing ecosystem. He touched upon...