The Commonwealth Bank of Australia: Property Guide iPhone Application
Ikon Communications
This paper won the Best Media Innovation category at the MFA (Media Federation of Australia) Awards 2011.
Executive Summary
The Commonwealth Bank, recognizing that property buyers were looking for a trusted source of advice on the go, made a bold commitment to empower consumers by placing important property information and tools in to the palm of their hand.
To achieve this CBA moved beyond the clutter of the traditional bought media space and created an innovative mobile asset, The Commonwealth Bank Property Guide, Australia's first complete end to...