Getmorevalue with Kia Cerato Hatch

Kia Motors, the Korean auto company, was about to launch the Kia Cerato Hatch into the highly competitive small car segment in Australia.

Getmorevalue with Kia Cerato Hatch

Initiative

This paper won the Automotive category at the MFA (Media Federation of Australia) Awards 2011.

When you stand for 'cheap' its hard to shift to 'value' especially when you are a Korean company launching a car into the highly competitive small car segment. However, by approaching the launch of the Kia Cerato Hatch with ingenuity and an understanding of our consumers inherent need to get more value we created the first branded deals site in Australia. Highly engaging, relevant and innovative, the creation and amplification of the deals site demonstrated mastery in communication and...

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