Telhanorte: Personal Wall

Telhanorte, Brazil's largest building materials retailer, set out to tackle the perception that its particular part of the home improvements sector was a dull second to the more glamorous decor segment.

Telhanorte: Personal Wall

DDB Brasil

Summary

"I've always wanted to be able to paint the dawn, but in the old days one never could. It would be too dark to see the paints; or else, if you turned on a light you'd lose the subtle gathering tones of the coming sun. But with an iPhone, I just turn it on, start mixing and matching the colors, laying in the evolving scene." David Hockney

Why would a 72-year-old painter change his brush for his fingers? Because the iPhone allowed David Hockney to paint something he had never been able to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands