Starcom MediaVest Group: Sensing Investigations

Starcom MediaVest Group, a media agency which describes itself as a Human Experience Company, developed a unique approach to unlocking global insights for its clients with the creation of its Global Sensing Investigation program.

Starcom MediaVest Group: Sensing Investigations

Summary

Fast global inspiration: 125 strategists, 35 countries, 10 days.Unlocking global insights for brands traditionally takes a lot of research, rigor & time. We have developed a landmark approach that uncovers insights in REAL-TIME and GLOBALLY. It is a tangible example of how our vision to be globally insightful has manifest in an unprecedented observation of human behavior.

We call the expressions of this craft, Global Sensing Investigations, and they represent a single "moment" of real-time research that uncovers examples from around the world resulting in a powerful global snapshot....

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