Chipotle: Cultivate campaign

Chipotle, a high-end US fast-food chain, wanted to emphasise the quality of its ingredients, its commitment to building a supply chain of 7,000+ farmers and sourcing more local produce and sustainably raised meat than its rivals.

Chipotle: Cultivate campaign

Creative Artists Agency

Summary

Chipotle is known for its burritos, but few know that Chipotle has radically changed fast food: from cooking food fresh daily, to building a supply chain of 7,000+ farmers, to sourcing more local produce and sustainably raised meat than anyone, anywhere. All while becoming the most profitable restaurant concept of our time.

Chipotle asked us to find a way to tell this story and to inspire a broad audience to care about their food. Believing that the more people know Chipotle is a business doing good, the more likely they will become passionate...

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