American Express Open: Small Business Saturday
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Summary
American Express OPEN's mission is to help small businesses do more business. That's why in 2010 American Express created Small Business Saturday®, a day to help small businesses get what they needed most, more customers.
Leveraging American Express' network of Cardmembers and merchants, the initial Small Business Saturday brought millions of buyers and sellers together in a way that drove more business to America's independent retailers and restaurants.
Building upon the tremendous success of the inaugural Small Business Saturday, in 2011 we set out to make this day a permanent fixture of...