Coca-Cola and the Age of 'Connections': Three lessons for brands

John Davidson

At Marketing Week 2012 in Adelaide, Australia, Starcom Worldwide Coca-Cola Global Client Director Kevin Malloy gave his tips on what media will be like in 2020, how marketers can remain relevant in this new environment and spoke about his experiences gained from working with the global soft drinks powerhouse.

Coca-Cola and the Age of 'Connections': Three lessons for brands

John Davidson

The media landscape is constantly changing and smart brands need to anticipate what it will be like in the future to keep in front of the pack. At Marketing Week 2012 in Adelaide, Australia, Starcom Worldwide Coca-Cola Global Client Director Kevin Malloy gave his tips on what media will be like in 2020, how marketers can remain relevant in this new environment and spoke about his experiences gained from working with the global soft drinks powerhouse.

Molloy, who is based in Auckland, has responsibility for Starcom's 25 Coca-Cola...

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