Keeping up with Generation A : Two current mobile trends - dual screening and clickable things
Scott SeabornXS2
There's plenty of speculation on where technology may be taking us in the future (see my related article on Four Tech Trends - and What They Mean for Marketers). But there are two significant mobile trends that are happening right now, pretty much everywhere in the world: 'dual-screening' and what could be called 'clickable things'. How should brands be responding?
Dual screening
Dual-screening has been going on for a long time. One could argue that it dates back...