Travel Path To Purchase: Role of TripAdvisor in Consumer Journeys

Martin Verdon-Roe

This presentation from TripAdvisor, the travel website, provides an overview of consumers' use of the online travel sector.

  • To improve return on investment, the presentation seeks to understand the consumer path to purchase online, looking at how buyers start searching, and the number of visits and time spent on travel sites.
  • Suggestions for how this can be applied to other businesses are included....

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