- It requires recognising that brands are also symbols and are inseparable from the culture that surrounds them.
- When branding, contradictory tone of voice and language can undermine effective messaging and this presentation provides insight on the importance of nuanced symbolic messaging for successful advertising.
- The presentation recommends the combining of culturally relevant text and imagery to ensure maximum ROI.
- It includes is a practical case study for the UK TV Licensing campaign....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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