NZ Tax Refunds: WooHoo

This campaign aimed to turn NZ Tax Refunds into the number one brand in New Zealand's tax refunds category and significantly increase customer numbers and revenue within the first three months of launching.

NZ Tax Refunds: WooHoo

Category: Consumer ServicesAgency: Special GroupClient: NZ Tax Refunds

Summary

The team at Special Group created a charming and impactful brand campaign to cut through the clutter and turn NZ Tax Refunds into the number one brand in the tax refunds category, significantly increasing customer numbers and revenue – all within the first three months of launching.

This re-brand included generating a new name, developing a new brand identity and creating a new advertising campaign to engage with customers in a very low interest category.

Key learnings

The key was to dramatise...

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