Tip Top: The Icebar Co.

Ice cream brand Tip Top needed to engage a new audience and drive purchase frequency in order to boost stagnant sales and overcome seasonality in New Zealand.

Tip Top: The Icebar Co.

Category: New Product or ServiceAgency: Colenso BBDOClient: Tip Top

Summary

In a move away from tradition, Colenso BBDO set out to make ice-blocks a serious business, when tasked by Tip Top to launch The IceBar Co's new range.

Aimed at the adult market, The IceBar Co, was a standalone, boutique style product range aimed at more mature palates. By being deadly serious about the new range, rather than opting for the usual ice-block marketing strategy of fun in the sun, the team at Colenso BBDO helped to sell millions of...

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