Tip Top: The Icebar Co.
Category: New Product or ServiceAgency: Colenso BBDOClient: Tip Top
Summary
In a move away from tradition, Colenso BBDO set out to make ice-blocks a serious business, when tasked by Tip Top to launch The IceBar Co's new range.
Aimed at the adult market, The IceBar Co, was a standalone, boutique style product range aimed at more mature palates. By being deadly serious about the new range, rather than opting for the usual ice-block marketing strategy of fun in the sun, the team at Colenso BBDO helped to sell millions of...