Steinlager: Believe

Long-time sponsor of the All Blacks, Steinlager, was restricted from leveraging this during the 2011 Rugby World Cup, which was held in New Zealand.

Steinlager: Believe

Categories: Fast Moving Consumer Goods (FMCG) Most Effective Integrated Campaign Best Strategic ThinkingAgency: DDBClient: Lion

Summary

The biggest party was in town, and Steinlager was not invited. Long-time sponsor of the All Blacks, Steinlager was restricted from leveraging this when 2011 Rugby World Cup (RWC) fever struck New Zealand. But this did not stop Lion and DDB from devising a clever campaign to boost sales and show the brand's support for the national team. A simple white can held the answer and is responsible for winning a Gold Effie in the...

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