UPS: MyChoice
Ogilvy
Entry Information
Category: Business and Consumer ServicesCountry where program ran: USADates program started/ended: October 2011 – December 2011
Product Description:
UPS My Choice
Advertiser/Client Name: UPSMedia Channels: TV/Video/Radio, Web Development, Other
Strategy
Marketplace challenge:
UPS had created a breakthrough service that had the power to transform the package delivery experience. It was a service called UPS My Choice that used a proprietary UPS technology to allow consumers to control when and where their packages were delivered to their homes. For the first time, a person could tell a package...