IBM: Turning negatives into positives
Ogilvy & Mather
Entry Information
Category: Information TechnologiesCountry where program ran: USADates program started/ended: December 2011 – February 2012
Product Description:
IBM Analytics capabilities
Advertiser/Client Name: IBM
Strategy
Marketplace challenge:
Increasingly it has been demonstrated that superior analytics is a key driver of corporate profitability and vitality. This creates tremendous opportunity for the IBM brand to combine its technological excellence with business acumen to unlock significant potential for its customers.
For IBM, this opportunity comes with a formidable communications challenge.
Traditionally, IBM has focused its communications with the technology...