Solutors: The SMARTest for miles around

Solutors A/S wanted to push sales of its SMART Interactive Boards in Danish high schools, where old-fashioned blackboards are still widely used.

Solutors: The SMARTest for miles around

MAXIMUS Copenhagen

Entry Information

Category: Information TechnologiesCountry where program ran: DenmarkDates program started/ended: May 2011 – June 2011

Product Description:

SMART Boards are Interactive Boards used for educational purposes in primaryschools, high schools, universities etc. A SMART Board is basically a giant touch computerscreen and instead of a mouse the teacher and students may use their fingers and/or a pen to write, draw and use the programs and the internet.

Advertiser/Client Name: Solutors A/S

Strategy

Marketplace challenge:

While Solutors enjoy a high market share in primaryschools, the adoption...

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