Paul Hartmann: Leaky Fountain Pen

Hartmann, a supplier of incontinence management systems and products in Germany, needed to break through social taboos around the topic in order to drive conversation and engage its target audience.

Paul Hartmann: Leaky Fountain Pen

RAPP Germany GmbH

Entry Information

Category: Pharmaceutical/HealthcareCountry where program ran: GermanyDates program started/ended: October 2011 – October 2011

Product Description:

The HARTMANN incontinence management system and associated healthcare products. Hartmann offers innovative solutions made up of user-friendly incontinence products and fit-to-purpose services for nursing care and medical professionals. The extensive range of HARTMANN incontinence products has been specifically developed to deliver superior performance and value for money.

Advertiser/Client Name: PAUL HARTMANN AGMedia Channels: Direct

Strategy

Marketplace challenge:

Incontinence is still very much a taboo subject, even though...

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