Paul Hartmann: Leaky Fountain Pen
RAPP Germany GmbH
Entry Information
Category: Pharmaceutical/HealthcareCountry where program ran: GermanyDates program started/ended: October 2011 – October 2011
Product Description:
The HARTMANN incontinence management system and associated healthcare products. Hartmann offers innovative solutions made up of user-friendly incontinence products and fit-to-purpose services for nursing care and medical professionals. The extensive range of HARTMANN incontinence products has been specifically developed to deliver superior performance and value for money.
Advertiser/Client Name: PAUL HARTMANN AGMedia Channels: Direct
Strategy
Marketplace challenge:
Incontinence is still very much a taboo subject, even though...