The GEICO Gecko's Journey
The Martin Agency
Entry Information
Category: InsuranceCountry where program ran: United StatesDates program started/ended: September 2011 – December 2012
Product Description:
GEICO is the third-largest private passenger auto insurance in the United States.
Advertiser/Client Name: GEICOMedia Channels: Social Networking, TV/Video/Radio, Other
Website:https://www.facebook.com/thegeicogecko
Strategy
Marketplace challenge:
The auto insurance category has never been more competitive. With category media spend at an all-time high in the primarily commoditized market and overall growth of the market just barely returning to the positive after a number of years of decline, the...