Moët Hennessy Diageo Malaysia: Social Wins the Race
Ogilvy Malaysia
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: MalaysiaDates program started/ended: October 2010 – December 2011
Product Description:
Johnnie Walker Black Label is a premium blended Scotch whisky sold in over 120 countries. In Malaysia, it has trailed behind Chivas Regal 12 for more than 10 years.
Advertiser/Client Name: Moët Hennessy Diageo MalaysiaMedia Channels: TV/Video/Radio, Web Advertising, Other
Website:www.facebook.com/JohnnieWalkerMalaysia
Strategy
Marketplace challenge:
Johnnie Walker Black Label had everything going against it. A strong competitor with a decade-long leadership. Global...