Knorr: 321 recipe application - nutrition hub

Knorr, Unilever's stock and seasoning brand, needed to change consumer perceptions of its Knorr Stockpot range in China where it was regarded as a quick, convenient but not very healthy addition to meals.

Knorr: 321 recipe application – nutrition hub

AKQA Shanghai

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: ChinaDates program started/ended: Novemeber 2011 – December 2011

Product Description:

Knorr Stock Pots

The Knorr Stock Pot helps to bring richer, more intense seafood flavours to dishes. It's a simple way to exaggerate flavours and to help you get the most out of your cooking. Knorr provides different flavours of Stock Pot including Chicken, beef, pork, etc. You can use it in any dish – to create deep, fresh flavours in your cooking. All Knorr Stock...

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